top of page
Basics of our
Content Strategy
Click to jump to a section:
Ulix
Onboarding
You chose to work with us, what happens now?
To be able to help you, we first need to understand what exactly your goals are. With deep understanding of what we are trying to achieve, we can custom tailor our strategy to your specific business needs.
During our strategy sessions, the main objective is to align our strategy with your goals.
Strategy
development
Why do we first focus on strategy development?
Every client has different business needs. We tailor our systems according to what you want to achieve. That is exactly why we begin by building a strategy. Clear strategy will allow us to set specific KPIs which will allow us to track our efforts. Without measuring and tracking we can't make data driven decisions.
Systems Development
Branding
Design
Asset Libraries
CTA's
Copy
Efficiency is our number one priority.
That means that before engaging in the project we do in depth preparation. We build your brand with you, or integrate your existing brand into our workflows.
For the content we will be producing we build out an asset library according to set brand guidelines.
This preparation is going to allow unmatched speed of production.
Workflow
customization,
development
&
systematization
This just means that we will be adjusting to your existing productions systems and consulting on anything that could be improved. Our extensive experience allows us to transfer knowledge to our clients and improve their existing workflows. We strongly believe in systematization, which allows for much better scalability. With scalability comes increased reach, engagement, revenue, ROI, etc.
Workflow
Content is being produced
Depending on the strategy that is best suited for your business goals, we will be producing the content that is required for the chosen approach.
Our plug and play workflow requires minimum time & resource investment from your side. Our services include everything from top to bottom of the funnel.
Through the whole process you will be able to review and approve literally everything we are working on. We try to build proper relationships and for that reason, we are extremely transparent.
Revisions & Approvals
Distribution
workflow
Audio
If the strategy requires it, we will be covering all audio platforms.
Flagship piece of content
Written
If the strategy requires it, we will be covering all written content platforms.
Youtube Main Channel
We use Youtube main channel to publish our flagship pieces of content.
Video
Video
Youtube Clips Channel
We use Youtube Clips channel to publish fast paced and easy to digest content on a more regular basis.
TikTok
TikTok allows for volume.
This means that the algorithm wont punish you if you post 3-7 times a day.
With this amount of volume we will be able to collect amazing data on what type of content works for you.
Youtube Shorts
Instagram Reels
Facebook Reels
_svg.png){kind=logo}
On other short form content platforms, we will be redistributing content that did well on TikTok. That is exactly why TikTok is so valuable. It provides deffinitive data on what content actually works. With this infomation we make a data driven decision on which content to use for paid advertising, as well as which content to use for other social media platforms.
Basics of Ulix Content Strategy
Ulix Onboardng
Strategy Development
Content Producton Workflow
Shot Form Content Distribution Worklow
bottom of page